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S M A R T S
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Marketing consultants who built serious tech

Strategy powered by intelligence

Most businesses have more data than ever before. But very few know how to turn it into clear business decisions, smarter marketing investment and measurable growth. York Street Smarts is the intelligence system that powers how we solve that problem.

Combining machine learning, marketing expertise and human strategy, Street Smarts helps businesses identify their highest value segments, understand what motivates them and activate communications that drive results.
90%
efficiency
Annual goal $98,541 110%
Our Service

Six ways machine learning
drives measurable results

Predictive Analytics
Our models are trained on your historical business, customer and marketing data to identify the signals that precede outcomes such as revenue growth, customer acquisition or churn. The more data the system ingests, the sharper and more accurate these predictions become

Outcome: Forecasts that improve decision making and prediction accuracy over time.
Goal Modelling
We translate your revenue targets and commercial objectives into live machine learning models that continuously evaluate performance. The system monitors progress toward your goals and surfaces the signals that indicate when action is needed.

Outcome: Real time goal tracking with predictive insights to stay on course.
Automated Execution
When the system detects a high probability opportunity or risk, whether a high value lead, an at risk customer or a critical campaign moment, automated workflows are triggered instantly across your business systems.

Outcome: Immediate action on insights with zero lag between signal and response.
Most Valuable Segments
Smarts identifies your most valuable audiences by analysing behavioural patterns, customer data and high value segments within your business. These insights are then matched against prospect audiences to uncover new growth opportunities.

Outcome: Smarter targeting built on the signals most likely to drive revenue and growth.
Creative Generation
Smarts combines audience intelligence with past campaign performance to understand what creative, messaging and formats resonate with different segments. Using these insights, the system can generate contextual creative tailored to each audience. Outputs can be pushed directly into activation platforms, allowing campaigns to be deployed and optimised in real time.

Outcome: Segment specific creative delivered at scale and optimised for performance.
Media Optimisation & Measurement
Smarts continuously evaluates which channels, audiences and creative combinations are delivering results across your marketing ecosystem. Performance is tracked across the full customer journey from first interaction through to conversion.

Outcome: Clear visibility of what is driving growth and where to invest next.
Integrations

Connects to
the tools you already use

Machine Learning, Practically Applied

This isn’t black-box technology.

Machine learning finds patterns in your data that human analysis simply can’t see at scale. It learns from your history, predicts your future, and gets more accurate the longer it runs. York Street Smarts was built by marketers who wanted this applied to real commercial problems — not abstract tech demos.

Every model is validated for accuracy before it touches your operations. Trained on your data, tuned to your business — not generic benchmarks.

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By The Numbers
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Data points ingested and modelled. Every record, every transaction, every touchpoint becomes a training signal — and the model uses all of it to build a statistically accurate picture of what drives results in your specific business.
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Hours of manual analysis eliminated per client every month. What used to take a team of analysts weeks to compile — pattern identification, segment scoring, attribution modelling — runs automatically in the background, continuously updated.
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Automated actions executed from ML model outputs. When the model identifies a signal worth acting on — a high-value lead, a churn risk, an optimal send window — the system executes without delay. Precision at scale, without the headcount.
Your data already knows the answer.

Machine learning what your dashboards can’t see

  • ML models identify the leading indicators that precede conversions, churn, and revenue spikes — months before they appear in standard reports
  • Predictions improve continuously — every new data point refines the model, creating a compounding accuracy advantage the longer you run it
  • Built by marketers, not just data scientists — every model is designed to answer a business question, so outputs translate directly into decisions your team can execute
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HOW TO WORK WITH YORK STREET SMARTS

York Street Smarts
analytics works in
four simple steps

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Step 01 Discovery
We uncover the signals inside your business
We connect to data across your organisation, from sales performance and customer behaviour to marketing activity and operational workflows. This allows us to identify the signals that reveal how your business is performing and where opportunities exist.

Raw data is not a problem. We handle the cleaning, structuring and integration, and most clients are surprised by how many valuable signals already exist within their systems.

The outcome is a unified dataset that forms the foundation of the YSI Smarts system.
Step 02 Design
We architect your intelligence framework
Using the signals uncovered in discovery, we design how Smarts should operate within your organisation. This includes defining the decisions your teams need to make faster, the key commercial outcomes to predict and which processes should be automated. We do this in partnership with you, to align on the first proof of concept that will yield the best results!

Machine learning models are scoped to forecast outcomes such as revenue growth, customer acquisition, churn risk and campaign performance.
Step 03 Development
We build and train your predictive models
Your data sources are integrated into the Smarts environment and machine learning models are trained on historical performance across sales, marketing and customer behaviour.

These predictive models identify patterns, forecast future outcomes and generate signals that power insights, recommendations and automated workflows.
Step 04 Deploy & Automation
We turn intelligence into automated action
Once deployed, Smarts continuously evaluates live data signals and predictive model outputs across your business. When opportunities are identified, the system triggers automated workflows from audience segmentation and campaign optimisation to CRM actions and AI powered call backs.

The result is an intelligence system that not only identifies opportunities but automatically activates the actions required to drive growth.